Online tools New Zealand
Meta Tag Generator
Meta tags tell search engines and social networks how to describe a page. This generator writes the title, description, canonical, robots, Open Graph and Twitter tags from your text, checks their length against what search results display, and gives you code to paste into the page's head. Built for New Zealand users, with nothing sent to a server.
Free, no signup Runs in your browser
Aim for 50 to 60 characters, with the main topic first.
Aim for 150 to 160 characters that make the page worth clicking.
Tags
—Title length
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Title check
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Description length
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Description check
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Copy the output
What meta tags does a web page need?
Every page needs a unique title (about 50 to 60 characters), a description of about 150 to 160 characters, a viewport tag, and a canonical link where duplicates are possible. Open Graph and Twitter tags control how a link looks when shared. Use no-index only on pages you do not want in search.
What each tag does
The title is the clickable headline in results and the browser tab name. The description is the snippet under it, which can influence clicks but not ranking directly. The canonical link tells search engines which address is the main one when the same content is reachable at several. Open Graph and Twitter tags decide the picture, headline and text when someone shares the link.
The viewport tag makes the page display properly on phones.
Robots tags
A no-index tag asks search engines to leave a page out of results, which suits thank-you pages, internal search results and duplicates. Do not combine no-index with a robots.txt block for the same page: if crawlers cannot fetch the page they cannot see the tag.
To check how this looks in a result, use the SERP preview tool.
How this is calculated
The rule, step by step, so you can check any figure by hand.
title: unique, about 50 to 60 charactersdescription: about 150 to 160 characterscanonical: the preferred address for the pageOpen Graph and Twitter tags repeat the title, description and image for sharing
Google does not publish fixed limits: it measures titles in pixels, around 600 pixels on desktop, so wide letters such as W shorten the allowance. Sixty characters is a safe rule, and descriptions around 155 to 160 characters usually display in full.
Google also rewrites titles and descriptions when it thinks another snippet is more helpful. Good tags make that less likely, but they are a request, not an instruction.
A worked example
A page about a plumbing service in Perth.
- Title, 52 charactersEmergency Plumber Perth | 24-Hour Callouts | Brand
- Description, 154 charactersA sentence that states the service, the area and a reason to call
- Canonicalhttps://www.example.com.au/perth/emergency-plumber/
Six to eight lines of tags to paste into the page head.
Every page needs different text.
For New Zealand sites
Use the spelling and phrases your New Zealand customers search, and mention the place if the page is local. Search results in New Zealand come from Google's local version, so a title with the town or city can help local pages.
What it leaves out
Schema markup, hreflang and article dates are not included. Use the schema generator for structured data.
What this calculator does not do
- Generates tags; does not check them against live pages
- Lengths are guides, not Google's rules
- No hreflang or schema
- One page at a time
Common questions
How long should a meta title be?
About 50 to 60 characters so it is not cut off.
How long should a meta description be?
About 150 to 160 characters.
Does the meta description affect ranking?
Not directly, but a good one can increase clicks.
What is a canonical tag?
A link that names the preferred address of a page when the content is available at several.
Where do I put the tags?
Inside the head section of the page's HTML.
Where these numbers come from
- Google Search Central — title links How Google chooses and shortens a page's title in results
- Google Search Central — snippets How the meta description is used in search snippets
- Office of the Privacy Commissioner New Zealand's privacy regulator, for the Privacy Act 2020
Method last reviewed 2026-10-28 This calculator uses fixed rules rather than rates that change, and its method is re-checked against the sources above at least once a year. Out of date? Tell us and we will fix it.
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